What does the name Artisue mean, and what kind of brand is it?

When people first hear the name Artisue, they often ask what it stands for. And I love answering this question—because behind that name is a story full of heart, growth, and quiet passion.

The name Artisue is a blend of two words: “Artist” and “Sue,” short for Susan. It simply means “Artist Susan.” But beyond that, it represents the creative space where I, Susan, get to share the thoughts, emotions, and little sparks of inspiration that flow through my everyday life. Artisue is not just a brand. It’s a canvas where I pour in moments, memories, and meaning—through illustrations, prints, and especially, through t-shirts.

I’ve always believed that fashion isn’t just about trends. It’s about storytelling. And for me, t-shirts are the most honest, wearable canvas. They’re something we all wear, every day—and if they can carry a message, a laugh, a little spark of recognition or comfort, then I believe they become more than just clothing. They become connection.

I’ve lived in Australia for over 20 years, but my roots are deeply Korean. I’m a Korean-Australian, a mother, an artist, and someone who sees the beauty in both cultures. That duality has shaped the heart of Artisue. Living between two worlds has taught me to appreciate the small, universal things—like the warmth of family, the comfort of childhood memories, and the way love is expressed through actions more than words.

When I got married at 25 and later became a mum, I experienced a new kind of joy. It wasn’t loud or flashy—it was soft, quiet, and powerful. Like when your child gives you a tired hug after a long day. Or when you’re folding laundry and catch yourself smiling at a tiny sock. That’s the kind of love that fills Artisue’s designs. It's not about being perfect—it's about being present, being real, and finding beauty in the ordinary.

The truth is, Artisue started with very small beginnings. I didn’t set out to build a big business—I just wanted to share drawings that felt honest and close to my heart. But as I shared my work, I began to hear from others who saw themselves in my designs. A mum told me she wore one of my shirts and cried, because the drawing reminded her of holding her child during a hard time. Another customer said the Korean lettering on a tee brought back childhood memories of home. Those moments reminded me why I started.

Artisue’s designs often feature themes of motherhood, family love, and Korean heritage—but they’re not loud or overly sentimental. I try to keep things light, warm, and a little bit playful. You might see a tired mum superhero on one shirt, or a dad with a nearly empty battery next to kids who are fully charged. These funny, touching illustrations invite a smile—but they also invite empathy.

To me, Artisue is a brand for everyday people with beautiful hearts. People who are navigating family life, cultural identity, and self-expression. People who may be tired but are full of love. People who want to wear something that speaks for them—without having to say anything out loud.

More than anything, I want Artisue to be a brand that feels approachable and comforting. I don’t want anyone to feel like they have to be an “art lover” or “fashion person” to wear our shirts. Whether you’re a mum doing school drop-off, someone looking for a gift that says “I see you,” or just someone who loves a good story on a soft tee—I hope you’ll feel welcome here.

In the end, Artisue is really just an extension of my life. It holds pieces of my journey as a Korean woman living in Australia, as an artist rediscovering herself through motherhood, and as someone who deeply values the small things that make life full.

So what kind of brand is Artisue?

It’s a brand that shares real emotions through simple, thoughtful designs. It’s a brand that believes love is in the details. It’s a brand built by an artist-mum who believes that even a t-shirt can carry healing, laughter, and connection.

And if even one person wears an Artisue shirt and feels understood, seen, or a little more hopeful—then that’s all the success I need.